283: How to Establish Trust with Customers in 2023

Subscribe to the Leadership with Heart Podcast!

How do you establish trust with customers at a time when people feel like they are constantly marketed to? My guest today, Paige Velasquez Budde, is Partner and CEO at Zilker Media, an Austin-based agency building people-driven brands. Their strategy is to focus on the people within the companies that can represent the organization by educating and entertaining, not just selling. By doing this, Paige argues that consumers establish trust more quickly with brands and will be the key differentiator for brands going forward. Take a listen.

More about Paige Velasquez Budde

Paige Velasquez Budde is Partner and CEO at Zilker Media, an Austin-based agency building people-driven brands. She has been featured as a speaker on personal branding, digital marketing strategies and led workshops at national events such as TEDxJesterCirEd, Harvard Medical School, Austin’s own Alamo Drafthouse, Zilker Park, Hilton Hotel, and for organizations such as Women Presidents’ Organization. She has led the marketing campaigns and strategies for some of the world’s most recognized authorities, including The New York Times bestseller and Fortune Magazine Senior editor-at-large Geoff Colvin, The New York Times and Wall Street Journal bestseller and Hall of Fame speaker Sally Hogshead and many others. Paige has also counseled leading international brands such as Russell Stover and a2 Milk. Her approach to people-driven marketing has been featured in many media outlets including Inc., Thrive Global, Texas CEO Magazine, CEO World Magazine, Authority Magazine, KevinMD, Business.com, and others. Paige is passionate about community involvement and volunteers her time with organizations such as Texas Tower, a collegiate publicity firm for The University of Texas at Austin students, to teach others about the PR and marketing industry. She is also a member of the Junior League of Austin where she volunteers her time with many local nonprofits. In her previous role, Paige served as the digital director at Texas statewide official’s campaign where she oversaw online reputation management and executed campaigns with several digital and traditional components, setting digital fundraising records. She has also served as the Content Marketing Manager at Advantage Media Group and Shelton Interactive, where she partnered on marketing campaigns with business executives in the financial and healthcare industries as well as top publishing houses like B&H Publishing Group and Portfolio.

Watch the video


The Listening Guide

Create a listening culture that elevates the employee experience with The Listening Guide.

Discover 3 approaches to listening inside an organization and ensure those you lead feel heard.

  • Understand why listening is key to employee engagement
  • Learn how the Cycle of Listening contributes to strong workplace relationships
  • Get a practical framework for creating a bidirectional, responsive, and supportive listening culture

Download it here. 


Connect with Paige on LinkedIn

Subscribe, rate, and review the podcast on Apple Podcasts

Listen to the podcast on Spotify

Connect with Heather


Engage your people with work culture consulting:

Hire Heather to speak to your group:

Access free Art of Caring Leadership resources:

Let’s connect on social


About Heather R Younger

Heather R Younger is a highly sought-after speaker, 2x-TEDx speaker, diversity, equity and inclusion strategist, and contributor to leading news outlets. She is also the Founder and CEO of Employee Fanatix, a leading employee engagement and consulting firm.

After over 25,000 employee engagement surveys and years of working with organizations to transform employee engagement, here’s what Heather has seen over and over:

When you know how to listen, employees will tell you exactly what they need to bring their full selves to work.

Book Heather to speak at your event or organization. Visit heatheryounger.com or https://www.cmispeakers.com/heather-r-younger for more details.

Leave a Comment


Leadership With Heart With Heather R Younger

“Heather’s courage and vulnerability to share her authentic self are truly inspiring. She shares the most cutting-edge leadership strategies on topics like emotional intelligence and employee experience. If you’re looking to sharpen your leadership skills, this podcast is for you.”

Heather is a Workplace Culture Expert

She's the...

CEO of Employee Fanatix

A leading workplace culture and employee engagement consulting & training firm.

A highly sought-after keynote speaker

Bringing the best insights from over 25,000 employee stories to the stage.

A diversity, equity, & inclusion strategist

An expert in creating safe spaces for these vital conversations.

A contributor to leading news outlets

A trusted expert for stories on culture, workplace engagement, and employee retention.


The Cycle of Active Listening

Create a listening culture that elevates the workplace experience for everyone.

Through this guide, uncover how to ensure those in your care at work feel heard and valued, resulting in increased loyalty and satisfaction.

  • Understand why listening is the key to improved engagement
  • Learn how the Cycle of Active Listening contributes to strong workplace relationships
  • Get a practical framework for creating a listening culture that is bidirectional, responsive, and supportive
Get the Guide
Are you interested in hiring Heather to present at an organization you are associated with?
Are you interested in hiring Heather for consulting services or workshops?

Contact Heather Today!


I'm really interested in...

(select all that apply)*

I can be reached at...

Additional Comments