283: How to Establish Trust with Customers in 2023

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How do you establish trust with customers at a time when people feel like they are constantly marketed to? My guest today, Paige Velasquez Budde, is Partner and CEO at Zilker Media, an Austin-based agency building people-driven brands. Their strategy is to focus on the people within the companies that can represent the organization by educating and entertaining, not just selling. By doing this, Paige argues that consumers establish trust more quickly with brands and will be the key differentiator for brands going forward. Take a listen.

More about Paige Velasquez Budde

Paige Velasquez Budde is Partner and CEO at Zilker Media, an Austin-based agency building people-driven brands. She has been featured as a speaker on personal branding, digital marketing strategies and led workshops at national events such as TEDxJesterCirEd, Harvard Medical School, Austin’s own Alamo Drafthouse, Zilker Park, Hilton Hotel, and for organizations such as Women Presidents’ Organization. She has led the marketing campaigns and strategies for some of the world’s most recognized authorities, including The New York Times bestseller and Fortune Magazine Senior editor-at-large Geoff Colvin, The New York Times and Wall Street Journal bestseller and Hall of Fame speaker Sally Hogshead and many others. Paige has also counseled leading international brands such as Russell Stover and a2 Milk. Her approach to people-driven marketing has been featured in many media outlets including Inc., Thrive Global, Texas CEO Magazine, CEO World Magazine, Authority Magazine, KevinMD, Business.com, and others. Paige is passionate about community involvement and volunteers her time with organizations such as Texas Tower, a collegiate publicity firm for The University of Texas at Austin students, to teach others about the PR and marketing industry. She is also a member of the Junior League of Austin where she volunteers her time with many local nonprofits. In her previous role, Paige served as the digital director at Texas statewide official’s campaign where she oversaw online reputation management and executed campaigns with several digital and traditional components, setting digital fundraising records. She has also served as the Content Marketing Manager at Advantage Media Group and Shelton Interactive, where she partnered on marketing campaigns with business executives in the financial and healthcare industries as well as top publishing houses like B&H Publishing Group and Portfolio.


Watch the video

https://youtu.be/2Mg6y_DgDj0


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About Heather R Younger

Heather R Younger is a highly sought-after speaker, 2x-TEDx speaker, diversity, equity and inclusion strategist, and contributor to leading news outlets. She is also the Founder and CEO of Employee Fanatix, a leading employee engagement and consulting firm.

After over 25,000 employee engagement surveys and years of working with organizations to transform employee engagement, here’s what Heather has seen over and over:

When you know how to listen, employees will tell you exactly what they need to bring their full selves to work.

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Becoming Unshakeable Podcast

With Heather R. Younger

Becoming Unshakable is the podcast for leaders, creators, and changemakers who know TRUE LEADERSHIP starts from within.

Each episode explores what it takes to lead with resilience, compassion, and purpose while staying human through it all.

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Hi, I'm Heather

I've been through every type of
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During our second reorg in less than a year, I walked out of a meeting with no say in what was happening, just marching orders. When my team asked how the meeting went, I should have said, “Give me 15 minutes to process this.” But I didn't. Instead, I let them absorb every ounce of my frustration.

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The people who looked to me for stability had just watched me unravel. What was that teaching them about their ability to handle the pressure?

That moment changed how I saw my role as a leader. Leading teams isn't only about grit or resilience. It's about how your presence builds the trust your team needs to function when things get hard.

Today, I help organizations build unshakable leaders, teams, and cultures. Because when leaders become the calm teams can count on, organizations don't just survive change, they come out strong enough to handle what’s next.

Heather Sitting
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Contact Heather Today!
+1 403-398-8488

Contact
Contact

I'm really interested in...

(select all that apply)*

I can be reached at...

Additional Comments