224: Leaders with Heart Are Honest

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In this episode, Heather sits down with Steve Baines, Vice President of Apps Associates—an enterprise application services leader with a customer-first focus. With 20 years of experience leading strategic and operational technology endeavors, he most recently served as President and Chief Growth Officer of Forcivity before it was acquired by Apps Associates in March 2022. His leadership style is definitely unique – take a listen.

Key Takeaways

  • Being honest is always the best policy
  • The people part of the business is always more complicated
  • Getting the human aspect of the business correct is the priority
  • Leaders set the direction and provide stability for the rest of the organization
  • Acquisition and mergers are always complex, but they can be made easier for employees with the right leadership

Steve Baines’ Bio

Steve Baines is Vice President of Apps Associates—an enterprise application services leader with a customer-first focus. With 20 years of experience leading strategic and operational technology endeavors, he most recently served as President and Chief Growth Officer of Forcivity before it was acquired by Apps Associates in March 2022. Baines is a Salesforce Certified Technical Architect (CTA) and instructor, and a graduate of Southern New Hampshire University, where he received his master’s in Business Administration and bachelor’s in Information Technology. Steve is also a proud veteran of the U.S. Air Force.


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Leadership With Heart With Heather R Younger

“Heather’s courage and vulnerability to share her authentic self are truly inspiring. She shares the most cutting-edge leadership strategies on topics like emotional intelligence and employee experience. If you’re looking to sharpen your leadership skills, this podcast is for you.”

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