234: Leaders with Heart Bring the Energy

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In this episode, Heather chats with JD Busch, CEO "Chief Energy Officer" at Pulse Performance, a 30-minute tech-driven fitness solution. JD was involved in an accident in 2020. As a hard-working entrepreneur, JD already knew there are no shortcuts in life, especially his recovery. After reading and researching different methods of rehabilitation and training, JD came across Electrical Muscle Stimulation (EMS). Widely known across Europe, this unique tech-driven fitness solution seemed to be exactly what JD was looking for. After multiple sessions, JD made major strides in his recovery and a drastic reduction in chronic pain. His muscles were reactivated and strong; his traumatic accident was now in the rearview mirror. In 2021, JD started Pulse Performance. Take a listen.
Leadership Podcast

Key Takeaways

  • You must first learn to listen for others to listen to you
  • JD Busch is the Chief Energy Office
  • His company resulted from an accident he had and through his recovery he discovered this technology
  • Pulse Performance is EMS Personal Training
  • EMS (Electrical Muscle Stimulation) suit targets all layers of muscles at once to build and restore lean muscle mass

JD Busch's Bio

“Leave Your Mark” is a saying that JD Busch adopted early on in his career. It not only spoke to his passion for continually evolving but also inspire others to follow their path to success. Over the years, he has learned that the power of controlling one’s attitude towards life is truly the most significant and impactful way to reach one’s goals. His relentless drive has brought him the success to build a business from the ground up in the development of many franchise brands. JD was involved in an accident in 2020. As a hard-working entrepreneur, JD already knew there are no shortcuts in life, especially his recovery. After reading and researching different methods of rehabilitation and training, JD came across Electrical Muscle Stimulation (EMS). Widely known across Europe, this unique tech-driven fitness solution seemed to be exactly what JD was looking for. After multiple sessions, JD made major strides in his recovery and a drastic reduction in chronic pain. His muscles were reactivated and strong; his traumatic accident was now in the rearview mirror. In 2021, JD started Pulse Performance, a 30-minute tech-driven fitness solution. EMS fitness and rehab workouts transformed JD’s life for the better, a place he thought he may never be after his accident. Known for taking things up a notch, JD integrated specific aspects to the Pulse Performance workout including stellar customer service, complementary BMI screenings, stretching programs, infrared fat loss, and a nutrition plan, all personalized for the clientele.

The Listening Guide

Create a listening culture that elevates the employee experience with The Listening Guide.

Through this guide, Heather uncovers how you can ensure those you lead feel heard by taking 3 approaches to listening inside an organization.

  • Understand why listening is the key to employee engagement
  • Learn how the Cycle of Listening contributes to strong workplace relationships
  • Get a practical framework for creating a listening culture that is bidirectional, responsive, and supportive

Download it here.

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Becoming Unshakeable Podcast

With Heather R. Younger

Becoming Unshakable is the podcast for leaders, creators, and changemakers who know TRUE LEADERSHIP starts from within.

Each episode explores what it takes to lead with resilience, compassion, and purpose while staying human through it all.

Through candid conversations with executives, frontline leaders, coaches, and everyday heroes, Heather uncovers the real stories behind growth, compassion, setbacks, and transformation.

From navigating change to creating emotionally safe cultures, Becoming Unshakable reveals what it really takes to create leaders—and organizations—that can’t be shaken.

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Hi, I'm Heather

I've been through every type of
ORGANIZATIONAL CHANGE
you can think of.

Layoffs, reorgs, mergers, acquisitions and major technology shifts. More than 20 years leading teams through high-stakes situations where results mattered, people depended on me, and decisions couldn't wait.

Those years taught me how to lead. But they also showed me the hidden cost of always being the one who holds it all together.

During our second reorg in less than a year, I walked out of a meeting with no say in what was happening, just marching orders. When my team asked how the meeting went, I should have said, “Give me 15 minutes to process this.” But I didn't. Instead, I let them absorb every ounce of my frustration.

Then I saw their faces.

The people who looked to me for stability had just watched me unravel. What was that teaching them about their ability to handle the pressure?

That moment changed how I saw my role as a leader. Leading teams isn't only about grit or resilience. It's about how your presence builds the trust your team needs to function when things get hard.

Today, I help organizations build unshakable leaders, teams, and cultures. Because when leaders become the calm teams can count on, organizations don't just survive change, they come out strong enough to handle what’s next.

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The Cycle of Active Listening

Create a listening culture that elevates the workplace experience for everyone.

Through this guide, uncover how to ensure those in your care at work feel heard and valued, resulting in increased loyalty and satisfaction.

  • Understand why listening is the key to improved engagement
  • Learn how the Cycle of Active Listening contributes to strong workplace relationships
  • Get a practical framework for creating a listening culture that is bidirectional, responsive, and supportive

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Contact Heather Today!
+1 403-398-8488

Contact
Contact

I'm really interested in...

(select all that apply)*

I can be reached at...

Additional Comments