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Adam Geisler spent the first 10 years of his career at Everlast, the 118-year-old half-a-billion-dollar global fitness and lifestyle brand. Adam held positions in Marketing, Merchandising, and eventually President of the business, where he led the brand’s wholesale and licensing divisions globally to over $55M in wholesale sales (4 years 15% CAGR) and $18M in licensing income. Everlast was acquired in 2007 by the $3B retailer Sports Direct for $200M, a 12x+ multiple.
Adam later went on to help lead the start-up sports performance accessory company called MISSION. While at MISSION, he led Strategy, Merchandising, and Sales to grow the business from $3M to $50M in wholesale in less than 5 years. He then went on to Authentic Brands Group the 2nd largest IP company globally generating over $13B in total retail sales. There he was the Global Brand Manager of their sports portfolio – Prince, Spyder, and Airwalk, which represented over $1B in retail sales. He would eventually move on to business development across the IP portfolio, driving new business and global retail growth.
Adam, CEO & Co-founder, along with Private Equity Firm Reynolds Channel, his partners, and the pre-existing management team created Youth Athletes United in the Fall of 2018. Youth Athletes United is comprised of Soccer Stars, Amazing Athletes, and TGA – Tennis Golf & Athletics with the goal of creating one the largest youth sports franchise platforms in the country, where every child is an athlete and can enjoy learning the fundamentals of the sport while having fun! Adam and his team have led the company to double its revenue growth in less than 5 years in system-wide revenue via organic growth and strategic acquisitions. Youth Athletes United has 140+ owners, 260+ units, $47M in system-wide revenue, and impacts over 200k+ kids annually with our brands. The company is a group of committed individuals with a team-first approach toward positively impacting children’s lives every day. It is a passion and a lifestyle for all involved!
The Listening Guide
Create a listening culture that elevates the employee experience with The Listening Guide.
Through this guide, Heather uncovers how you can ensure those you lead feel heard by taking 3 approaches to listening inside an organization.
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