251: Leaders with Heart are Organic

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Farzad Rashidi is the lead innovator at Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.
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Key Takeaways
  • Respona is the all-in-one link-building outreach platform built for B2B SaaS and agencies to increase organic traffic from Google.
  • Respona’s mission is to allow brands to connect with relevant bloggers and journalists in their space to build quality backlinks and improve their search rankings on Google.
  • With Respona you can find outreach opportunities in real-time, create an automated email sequence, find direct, verified contact information, and truly personalize your campaign using Respona’s AI assistant, all in one platform.
  • Farzad enjoys the process and challenge of starting something from scratch.
  • Respona and Farzad believe in innovation over duplication.
  • His previous company, Visme, are on a mission to help businesses and individuals create awesome-looking visual content they can be proud of in minutes, not hours.

Farzad Rashidi’s Bio

Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 3M monthly organic traffic.n

The Listening Guide

Create a listening culture that elevates the employee experience with The Listening Guide.

Through this guide, Heather uncovers how you can ensure those you lead feel heard by taking 3 approaches to listening inside an organization.

  • Understand why listening is the key to employee engagement
  • Learn how the Cycle of Listening contributes to strong workplace relationships
  • Get a practical framework for creating a listening culture that is bidirectional, responsive, and supportive

Download it here.


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Becoming Unshakeable With Heather R Younger

Becoming Unshakeable is the podcast for leaders, creators, and changemakers who know that true leadership starts from within. Each episode explores what it takes to lead with resilience, compassion, and purpose—without pretending to be perfect.
Through candid conversations with executives, frontline leaders, coaches, and everyday heroes, Heather uncovers the real stories behind growth, setbacks, and transformation. From navigating change to creating emotionally safe cultures, Becoming Unshakeable reveals how self-leadership and Caring Leadership can shape people—and workplaces—that cannot be shaken.

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The Cycle of Active Listening

Create a listening culture that elevates the workplace experience for everyone.

Through this guide, uncover how to ensure those in your care at work feel heard and valued, resulting in increased loyalty and satisfaction.

  • Understand why listening is the key to improved engagement
  • Learn how the Cycle of Active Listening contributes to strong workplace relationships
  • Get a practical framework for creating a listening culture that is bidirectional, responsive, and supportive

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