234: Leaders with Heart Bring the Energy

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In this episode, Heather chats with JD Busch, CEO "Chief Energy Officer" at Pulse Performance, a 30-minute tech-driven fitness solution. JD was involved in an accident in 2020. As a hard-working entrepreneur, JD already knew there are no shortcuts in life, especially his recovery. After reading and researching different methods of rehabilitation and training, JD came across Electrical Muscle Stimulation (EMS). Widely known across Europe, this unique tech-driven fitness solution seemed to be exactly what JD was looking for. After multiple sessions, JD made major strides in his recovery and a drastic reduction in chronic pain. His muscles were reactivated and strong; his traumatic accident was now in the rearview mirror. In 2021, JD started Pulse Performance. Take a listen.
Leadership Podcast

Key Takeaways

  • You must first learn to listen for others to listen to you
  • JD Busch is the Chief Energy Office
  • His company resulted from an accident he had and through his recovery he discovered this technology
  • Pulse Performance is EMS Personal Training
  • EMS (Electrical Muscle Stimulation) suit targets all layers of muscles at once to build and restore lean muscle mass

JD Busch's Bio

“Leave Your Mark” is a saying that JD Busch adopted early on in his career. It not only spoke to his passion for continually evolving but also inspire others to follow their path to success. Over the years, he has learned that the power of controlling one’s attitude towards life is truly the most significant and impactful way to reach one’s goals. His relentless drive has brought him the success to build a business from the ground up in the development of many franchise brands. JD was involved in an accident in 2020. As a hard-working entrepreneur, JD already knew there are no shortcuts in life, especially his recovery. After reading and researching different methods of rehabilitation and training, JD came across Electrical Muscle Stimulation (EMS). Widely known across Europe, this unique tech-driven fitness solution seemed to be exactly what JD was looking for. After multiple sessions, JD made major strides in his recovery and a drastic reduction in chronic pain. His muscles were reactivated and strong; his traumatic accident was now in the rearview mirror. In 2021, JD started Pulse Performance, a 30-minute tech-driven fitness solution. EMS fitness and rehab workouts transformed JD’s life for the better, a place he thought he may never be after his accident. Known for taking things up a notch, JD integrated specific aspects to the Pulse Performance workout including stellar customer service, complementary BMI screenings, stretching programs, infrared fat loss, and a nutrition plan, all personalized for the clientele.

The Listening Guide

Create a listening culture that elevates the employee experience with The Listening Guide.

Through this guide, Heather uncovers how you can ensure those you lead feel heard by taking 3 approaches to listening inside an organization.

  • Understand why listening is the key to employee engagement
  • Learn how the Cycle of Listening contributes to strong workplace relationships
  • Get a practical framework for creating a listening culture that is bidirectional, responsive, and supportive

Download it here.


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Becoming Unshakable With Heather R Younger

Becoming Unshakable is the podcast for leaders, creators, and changemakers who know that true leadership starts from within. Each episode explores what it takes to lead with resilience, compassion, and purpose—without pretending to be perfect.
Through candid conversations with executives, frontline leaders, coaches, and everyday heroes, Heather uncovers the real stories behind growth, setbacks, and transformation. From navigating change to creating emotionally safe cultures, Becoming Unshakable reveals how self-leadership and Caring Leadership can shape people—and workplaces—that cannot be shaken.

Heather is a Workplace Culture Expert

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A leading workplace culture and employee engagement consulting & training firm.

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An expert in creating spaces for these vital conversations.

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A trusted expert on workplace culture — recognized by INC. as one of the Top 50 Leadership and Management Experts of 2025 and by Thinkers50 as one of the leading global voices shaping the future of leadership.

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The Cycle of Active Listening

Create a listening culture that elevates the workplace experience for everyone.

Through this guide, uncover how to ensure those in your care at work feel heard and valued, resulting in increased loyalty and satisfaction.

  • Understand why listening is the key to improved engagement
  • Learn how the Cycle of Active Listening contributes to strong workplace relationships
  • Get a practical framework for creating a listening culture that is bidirectional, responsive, and supportive

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