197: Leaders with Heart Have a Commitment Worth Fighting For

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In this episode, Heather interviews JC Hite, the founder and CEO of Hite International. Hite International is a holding company focused on marketing & communications worldwide, and Hite Digital is a fast-growing digital marketing agency in the U.S. JC believes that his success is found in 3 core pillars: Truly caring about people, knowing how to balance work, family & faith, and having a commitment worth fighting for. Their sole purpose was to create stability in Latin America. Take a listen.

Key Takeaways: 

  • Jobs that empower people are more fulfilling
  • Taking a risk on doing what you want can be rewarding
  • It's possible to create the jobs you wanted
  • You have the power to change peoples lives through leadership
  • Leadership requires continuous improvement
It almost doesn't matter your leadership style as long as you're finding a tribe that matches that leadership style. - JC Hite #leadershipwithheart Click To Tweet

JC Hite's Bio

In 2016, JC began working in client services at a top PPC agency in Nicaragua, eventually as a manager. The company was growing incredibly fast, and he met many talented people there. However, he felt that the company culture focused more on making money than anything else, and he felt he didn’t belong there. He wanted to create something different. So, he left my six-figure salary and stability and started Hite Digital.

Hite Digital began with JC and one employee in a spare bedroom in his house. The company quickly grew from 2 people to 5, to 20, and that year they took their whole team to a Caribbean getaway to celebrate.

Hite Digital continued to grow, and in 2021 they launched a new model: franchises. The new company structure kicked off with five franchises throughout the United States. Hite Digital now has 100+ team members.

A Group of Talented People

You know, I'm not smart enough to build this company on my own. So we've got to have really good people around and treat them stupidly well. Growing this fast has just been an incredible journey for me because I depend on this mission of helping leaders come to light. As a leader, it's important to learn from each other and grow. So to have that at the core has been critical, and to see the growth has been so rewarding. Now we're one of the fastest growing marketing franchises. Our model is unique because you get the best of both worlds - it allows us to serve well at the local level but also at a large scale.

leaders with heart have a commitment worth fighting for

197: Leaders with Heart Have a Commitment Worth Fighting For Click To Tweet
I'm not smart enough to build this company on my own. - JC Hite #leadershipwithheart Click To Tweet


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