195: Leaders with Heart Make Businesses with Heart

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In this episode, Heather sits down with Shafik Mina, President and Co-Owner of the Mad Science® Group and Co-Founder of 2inspireTM and Crayola® Imagine Arts Academy TM. Shafik’s company wants to inspire kids and get them interested in science, all while making it fun. He claims that they are “a business with heart” that wants to inspire children through science, and spark lifelong imagination and curiosity. Take a listen!

Key Takeaways: 

  • Many schools have cut back on their funding for Arts
  • Shafik sees Arts as the key concepts of what will differentiate people in future workplaces
  • Their goal is to inspire kids through science and spark curiosity
  • They work hard to be a business with Heart
  • Leaders have a responsibility to those they lead
We decided to create an art program that uses art techniques to teach kids concepts that we think will be differentiators in the future. - Shafik Mina  #leadershipwithheart Share on X

Shafik Mina’s Bio

Shafik Mina is a serial entrepreneur, President, and Co-Owner of the Mad Science® Group and Co-Founder of 2inspireTM and Crayola® Imagine Arts Academy TM. Mina joined Mad Science Group as in-house counsel in June of 2009. In 2012 he was named President, and in 2016 he became Co-Owner.

Outside of his career, Shafik is a business mentor and a value investor for a handful of innovative startups and a dynamic presenter on a variety of business topics.

Shafik started his career at 19 by successfully launching and operating two companies in the food industry. Before joining Mad Science, he earned his law degrees and practiced at a top-tier national Canadian law firm. Shafik holds a Bachelor’s Degree with Honors in Political Science, a Juris Doctorate in Common Law, and a Bachelor in Civil Law. Lastly, he is a member of the Quebec Bar and the Law Society of Upper Canada.

Helping Kids Foster Creativity

Mad Science™ and Crayola® Imagine Arts Academy are the world’s leading children’s enrichment programs, and they are doing things a little differently.

Mina has been passionate about this business since he joined the Mad Science team in 2009. Mina believes that today’s kids are not developing the critical motor, language, social, and decision-making skills required in today’s world. In addition, due to chronic underfunding, creativity and innovation are rarely taught in the classroom today. This is despite 72% of business leaders saying that creativity is the number one skill they seek when hiring.

Imagine Arts Academy is a partnership with Crayola™ and Mad Science™. Together, they have developed programs that combine traditional art with real-world applications and creative problem-solving. As a result, these programs have proven to help kids foster the creativity required for today’s world.

heart business science kids

195: Leaders with Heart Make Businesses with Heart Share on X
I get the most satisfaction from seeing other people mature into leaders. - Shafik Mina  #leadershipwithheart Share on X

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Becoming Unshakeable Podcast

With Heather R. Younger

Becoming Unshakable is the podcast for leaders, creators, and changemakers who know TRUE LEADERSHIP starts from within.

Each episode explores what it takes to lead with resilience, compassion, and purpose while staying human through it all.

Through candid conversations with executives, frontline leaders, coaches, and everyday heroes, Heather uncovers the real stories behind growth, compassion, setbacks, and transformation.

From navigating change to creating emotionally safe cultures, Becoming Unshakable reveals what it really takes to create leaders—and organizations—that can’t be shaken.

Hi, I'm Heather

I've been through every type of
ORGANIZATIONAL CHANGE
you can think of.

Layoffs, reorgs, mergers, acquisitions and major technology shifts. More than 20 years leading teams through high-stakes situations where results mattered, people depended on me, and decisions couldn't wait.

Those years taught me how to lead. But they also showed me the hidden cost of always being the one who holds it all together.

During our second reorg in less than a year, I walked out of a meeting with no say in what was happening, just marching orders. When my team asked how the meeting went, I should have said, “Give me 15 minutes to process this.” But I didn't. Instead, I let them absorb every ounce of my frustration.

Then I saw their faces.

The people who looked to me for stability had just watched me unravel. What was that teaching them about their ability to handle the pressure?

That moment changed how I saw my role as a leader. Leading teams isn't only about grit or resilience. It's about how your presence builds the trust your team needs to function when things get hard.

Today, I help organizations build unshakable leaders, teams, and cultures. Because when leaders become the calm teams can count on, organizations don't just survive change, they come out strong enough to handle what’s next.

Heather Sitting
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Contact Heather Today!
+1 403-398-8488

Contact
Contact

I'm really interested in...

(select all that apply)*

I can be reached at...

Additional Comments