212: Leaders with Heart Have an Aligned Strategy

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In this episode, Heather sits down with Jeff Reynolds, an entrepreneur, and advisor with over 20 years of experience in marketing. He focuses on teaching established companies how to think and act more like startups, and teaches startup founders how to grow into established companies. His focus is to guide companies to create meaningful, systematic marketing departments that meet goals through an aligned strategy.

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Key Takeaways: 

  • Communication is a two-way process
  • Marketing is ever-evolving
  • Jeff speaks on a new way of marketing
  • Leadership lessons never end
  • Leaders must understand their weaknesses and strengths
  • Communicate with your team members when you feel you acted wrongly
  • Jeff focuses on ‘Modern Marketing’
The opposite of 'Modern Marketing' is muddled marketing. - Jeff Reynolds Click To Tweet You have to put yourself in their shoes and walk their path. - Jeff Reynolds Click To Tweet

Jeff Reynold’s Bio

Jeff Reynolds is an entrepreneur and advisor with over 20 years of experience in marketing. He teaches established companies how to think and act more like startups, and also teaches startup founders how to grow into established companies. His focus is to guide companies so they can create meaningful, systematic marketing departments that meet goals through an aligned strategy. Jeff is passionate about mentoring Marketing Managers and providing them with the tools to build courage and lead their marketing teams to produce the best output. His first book on this exact subject, The Monster That Ate Marketing, is set to be published in early 2022.

For the past six years he’s been president of Reynolds + Meyers (R+M), a marketing agency specializing in food and shelter companies, and now he’s excited to branch into the consulting space.

Before that, Jeff founded several startups, including a venture-backed legaltech company, a Twitter-based flower delivery service, and an early ecommerce company. He has been a guest on The Really Really podcast and his work has been featured by Forbes, Huffington Post, Good Morning America, The Wall Street Journal, and The BBC, among others. Jeff loves to travel the world with wife and two kids, and regularly volunteers to teach and mentor aspiring entrepreneurs. He lives in Boise, Idaho with his family.


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