212: Leaders with Heart Have an Aligned Strategy

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In this episode, Heather sits down with Jeff Reynolds, an entrepreneur, and advisor with over 20 years of experience in marketing. He focuses on teaching established companies how to think and act more like startups, and teaches startup founders how to grow into established companies. His focus is to guide companies to create meaningful, systematic marketing departments that meet goals through an aligned strategy.

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Key Takeaways: 

  • Communication is a two-way process
  • Marketing is ever-evolving
  • Jeff speaks on a new way of marketing
  • Leadership lessons never end
  • Leaders must understand their weaknesses and strengths
  • Communicate with your team members when you feel you acted wrongly
  • Jeff focuses on 'Modern Marketing'

The opposite of 'Modern Marketing' is muddled marketing. - Jeff Reynolds Share on X

You have to put yourself in their shoes and walk their path. - Jeff Reynolds Share on X

Jeff Reynold's Bio

Jeff Reynolds is an entrepreneur and advisor with over 20 years of experience in marketing. He teaches established companies how to think and act more like startups, and also teaches startup founders how to grow into established companies. His focus is to guide companies so they can create meaningful, systematic marketing departments that meet goals through an aligned strategy. Jeff is passionate about mentoring Marketing Managers and providing them with the tools to build courage and lead their marketing teams to produce the best output. His first book on this exact subject, The Monster That Ate Marketing, is set to be published in early 2022.

For the past six years he’s been president of Reynolds + Meyers (R+M), a marketing agency specializing in food and shelter companies, and now he’s excited to branch into the consulting space.

Before that, Jeff founded several startups, including a venture-backed legaltech company, a Twitter-based flower delivery service, and an early ecommerce company. He has been a guest on The Really Really podcast and his work has been featured by Forbes, Huffington Post, Good Morning America, The Wall Street Journal, and The BBC, among others. Jeff loves to travel the world with wife and two kids, and regularly volunteers to teach and mentor aspiring entrepreneurs. He lives in Boise, Idaho with his family.


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Becoming Unshakeable Podcast

With Heather R. Younger

Becoming Unshakable is the podcast for leaders, creators, and changemakers who know TRUE LEADERSHIP starts from within.

Each episode explores what it takes to lead with resilience, compassion, and purpose while staying human through it all.

Through candid conversations with executives, frontline leaders, coaches, and everyday heroes, Heather uncovers the real stories behind growth, compassion, setbacks, and transformation.

From navigating change to creating emotionally safe cultures, Becoming Unshakable reveals what it really takes to create leaders—and organizations—that can’t be shaken.

Hi, I'm Heather

I've been through every type of
ORGANIZATIONAL CHANGE
you can think of.

Layoffs, reorgs, mergers, acquisitions and major technology shifts. More than 20 years leading teams through high-stakes situations where results mattered, people depended on me, and decisions couldn't wait.

Those years taught me how to lead. But they also showed me the hidden cost of always being the one who holds it all together.

During our second reorg in less than a year, I walked out of a meeting with no say in what was happening, just marching orders. When my team asked how the meeting went, I should have said, “Give me 15 minutes to process this.” But I didn't. Instead, I let them absorb every ounce of my frustration.

Then I saw their faces.

The people who looked to me for stability had just watched me unravel. What was that teaching them about their ability to handle the pressure?

That moment changed how I saw my role as a leader. Leading teams isn't only about grit or resilience. It's about how your presence builds the trust your team needs to function when things get hard.

Today, I help organizations build unshakable leaders, teams, and cultures. Because when leaders become the calm teams can count on, organizations don't just survive change, they come out strong enough to handle what’s next.

Heather Sitting
Heather_Younger_The_Cycle_of_Active_Listening_Guide

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Contact Heather Today!
+1 403-398-8488

Contact
Contact

I'm really interested in...

(select all that apply)*

I can be reached at...

Additional Comments