Have you ever wondered how some people keep standing even when life seems determined to knock them flat? That question lingered with me as I spoke with Dave Munson, the founder and CEO of Saddleback Leather Co., whose journey is marked by sharp turns, risk-taking, loss, grit, faith, and a remarkable ability to get back up again. This conversation reminded me that the path to becoming unshakable is rarely smooth. It is formed through moments that challenge our identity, stretch our resolve, and reveal what we truly rely on when everything around us feels uncertain.
Dave brought stories that moved from the deserts of Mexico to the busy floors of his factory, from being a young volunteer teacher dreaming up a rugged bag to building a global brand rooted in people-first values. He talks openly about the setbacks that shaped him, including financial loss, near closures, a cartel theft of an entire truckload of products, and the intense pressure of keeping a business alive during COVID when travel bags suddenly fell to the very bottom of consumer demand. What struck me was his response each time. He chose gratitude, service, and faith as his grounding tools. He decided to stand up quicker with each hit instead of staying down.
The heart of this episode unfolds as Dave shares how compassion has shaped his leadership. From standing beside employees during personal crises to hiring people who are often overlooked in society, he paints a picture of leadership that meets people where they are and walks with them. He also speaks candidly about his own process of unlearning, particularly the need to relinquish self-reliance and trust others to grow alongside him. His story is full of uncomfortable growth, unexpected blessings, and a willingness to pivot when the world shifts beneath his feet. It made me reflect on what anchors each of us and how we choose to rise.
As you listen, consider your own sense of grounding. What helps you get back up when life hits you in ways you never saw coming? And if something Dave shared resonates with you, I would love to know your thoughts. What part of this conversation helps you reflect on your own journey toward becoming unshakable?
About Dave Munson
Dave Munson is the founder of Saddleback Leather Co., a globally recognized brand known for crafting over-engineered leather bags built to last 100 years. His journey began in a small leather shop in Mexico with one goal: “Make it so tough my grandkids fight over it when I’m dead.” Since then, he’s survived jungle treks, car crashes, and even an assassin — all with his trusty leather bag in tow.
Today, Dave leads Saddleback alongside his wife, Suzette, creating world-class products while giving back through their sister brand Love 41 and outreach initiatives in Rwanda, Mexico, and Texas. With partnerships including Toyota, the Texas Rangers, and Martin Guitar, Dave continues to build with purpose — using business as a vehicle to love people and lift communities.
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About Heather R Younger, J.D., CSP
Heather R Younger, J.D., CSP is a highly sought-after speaker, 2x-TEDx speaker, diversity, equity and inclusion strategist, and contributor to leading news outlets. She is also the Founder and CEO of Employee Fanatix, a leading employee engagement and consulting firm. After over 25,000 employee engagement surveys and years of working with organizations to transform employee engagement, here’s what Heather has seen over and over: When you know how to listen, employees will tell you exactly what they need to bring their full selves to work. Book Heather to speak at your event or organization.
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