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194: Leaders with Heart Really Care for Them

leaders really care for them
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In this episode, Heather sits down with Mareo for the second time to discuss his new book and what it’s all about. His book, Really Care for Them, is all about changing the way sales is done. Mareo’s full-time job is the Revenue Leader for the software firm Movemedical where he leads the Customer Success, Sales, and Marketing divisions. He’s had over 15 years of experience in sales. He’s very interested in the intersection of organizational health, individual success/performance, revenue, and how they all interact with each other. By focusing on those three things and how they connect he feels that he will add the most unique value to the people he interacts with. He believes sharing knowledge is the second half of learning, and he reads over 100 books a year!
 

Key Takeaways: 

  • Everyone is a salesperson
  • Sales should be focused on the customer
  • Showing people you care will create positive results
  • Sharing your knowledge is caring
Everything you do has an intention behind it, and that intention can be felt by the customer. – Mareo McCracken #leadershipwithheart Click To Tweet

Mareo loves learning and teaching. His full-time job is Revenue Leader for the software firm Movemedical where he leads Customer Success, Sales, and Marketing. His other passions include his family, sports, reading, and eating. His topic of interest is the intersection of organizational health, individual success/performance, and revenue. By focusing on those three things and how they connect he feels that he will add a unique value to the people he interacts with. He believes sharing knowledge is the second half of learning. Mareo earned a Bachelor of Science in Sociology from Brigham Young University and then went on to earn a Master of Science at the University of San Diego School of Business.

A Different Outlook

So, when I started to put this book together, I didn’t want to be an author or write a book. I didn’t plan for it to happen. It was really organic. People kept asking me, “What’s the one book I should read in sales?” It was always different for everybody’s situation. So I wanted to fix that and write one book that anyone could read as the foundational piece early on in their career. That’s how this book came about. I couldn’t recommend just one book, so I wrote one that I believe has the collective wisdom I’ve learned over the last 15 or 16 years in sales. Therefore I took all my notes and compiled them into the 99 most important ideas, and now I hope to share them with the world.

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Lastly therefore whereas first because

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